CHALLENGE: Catexel are a speciality chemical business. A brand needed to be developed from the new positioning of ‘Catalysts for Change’. It needed to showcase they are change leaders; developing technologies that help the planet.
SOLUTION: An earth-like crystal structure brandmark evokes the connection between what Catexel do and how this ultimately helps create a better future for the planet, whilst the ‘x’ acts as a support hinting at the positive change they make. Unique tesselation patterns, reportage photography, website and a brand book were also created.