Cali has over 15 years experience working as both an in-house and freelance copywriter, with diverse commercial writing experience. Specialising in copy for the retail sector, Cali delivers commercially focused copy across all channels, from product descriptions and brochure copy, to brand development, compelling long editorial copy and film scripts. Happy working individually or as part of a team, and enjoys producing engaging, thoughtful and creative copy for both my direct clients and agencies.

Key Skills: 

- Web copy: Product descriptions, SEO copy, email campaigns, landing pages, long editorial copy, advertorials. 
- Blog posts
 - Film scripts
 - Content strategy and management
 - Tone of voice development 
- Direct mail
 - Brand storytelling